obama care. an official tells cnn the president will kick off the effort this afternoon at the white house itself. senior white house correspondent brianna keilar is there with details. what's the pitch, brianna? >> reporter: the pitch, this is what president obama will be addressing today, chris, is focusing on the good things that obama care, the affordable care act as the administration has gone back to calling it, the positive effects it's had on real americans. there's still a lot of focus on the website. we understood yesterday that the expectation from the administration was 50,000 people would be able to access the site. that would be the capacity at one time. well, it turned out actually yesterday that it was somewhere in the 30,000 to 40,000 range when the website started becoming unavailable to some people. so not quite meeting that goal. we do understand there were 800,000 visits to the website yesterday. so there certainly is a lot of interest. even though the white house or the admi